If you are not in the digital marketing industry, it must seem very daunting to look at digital marketing today and be able to understand what all the possibilities are! In large part that's because it has actually become very technical with literally thousands of companies spending tens of millions of dollars trying to build the smartest platform.....Read More
The terms "geo targeting" or "geo fencing" might be familiar to you - they simply mean that when a device is within a specific area, it can be targeted with ads on the web and in apps. There are many reasons a marketer would find that valuable, including:Read More
Retargeting is the process of showing ads to people who have visited your site before. Many companies offer forms of retargeting, and the chances are, they all do a decent job. We are big fans of businesses doing retargeting BUT we also want to caution you against falling into the bad traps that most companies use.
Listen to one of our founders, Dax Hamman, talk about the problems of retargeting...Read More
Realtors have unique needs for targeting. They operate in a highly competitive space, and only have a short period of time to find those people who are in market....Read More
Location based advertising is really transforming the way brands speak to their audience. Having the ability to tap into people’s geographical location and understand their behavioral habits is a really powerful tool when getting a message across. However, if businesses fail to understand their audience’s behavior, then investing in this type of advertising could be pretty pointless....Read More